An important part of the New Road to Content is the actual content creation and writing process. Content needs to be easy to write and publish onto the web in a way that makes the styles and formats decipherable by both people and search engines.
So what does that mean? Search engines make it possible for the content to be found and content authors are responsible for making content accessible (allowing users with sight or cognitive disabilities to read your content).
The key part of this is having a rich text editor to create content in. A good editor (Enterprise TinyMCE or EditLive!) will make it easy to create content and add styles and formats that are both user and SEO friendly. These tools make it easy to journey down the road of content creation. A speed bump often encountered on this road is taking content from different sources, such as copying and pasting from Microsoft Word.
Microsoft word is a common tool of choice for content authors, and creating content here is often the first step of the content creation journey. Unfortunately, this first step can have some serious implications. Let me explain. When content is copied from Microsoft Word, it carries over HTML elements that are difficult to read and not SEO friendly. In order to help smooth this first part of the journey, Ephox has the PowerPaste plugin for TinyMCE and a great Word paste code in EditLive! that removes these HTML elements that get carried over. These tools make it easy to overcome the speed bump. So whether you’re using Ephox tools or any other tools, the first step of getting on the New Road to Content is creating content that is easily accessible to all.