So, you misspelled a word like “figthing” on your Notre Dame souvenir cup. Oops! Expensive mistake.
But what if you misspell a word in your email campaign, wiki, website or intranet site?
Just what’s the big deal? It’s easy to fix online content since printing isn’t involved. And your favorite word processor will catch the error. Right?
Maybe. If you’re lucky.
But what if you’re writing (or editing) content right within your content management system (CMS)? Can’t you just rely on that spell checker to be as good as your third grade spelling teacher or say, your trusted proofreading friend, Microsoft Word?
If only life were that easy.
The simple truth is that most companies cannot rely on the spell checkers that come already embedded in their CMS platforms. In fact, organizations left and right are getting caught red-handed with content that’s riddled with errors. Mispelled erors, that is.
Your Content is Your Brand
Remember, friends. You are your brand. And when you’re penning content on behalf of the company, then your content is their brand. And most companies pay big bucks to protect that brand (hi, have you checked into how much it costs to pay a trademark attorney these days???) But I digress.
Publishing an accidental spelling error — even just one time — will give your readers the wrong impression of you, the writer (or, worse, your biz). And what if said reader is so annoyed that they just quit paying attention to your content? Ah… then we have a whole other challenge… wasted energy.
And, let’s not forget how important spell checking is to your search engine optimization (SEO) efforts. If you’re like me, and pay good money for Paid Per Click (PPC) advertising or a SEO campaign and get your keywords just right, then why o’ why would you risk misspelling one of them?
Of course, a lot of savvy SEO experts intentionally use misspelled product or brand names in their PPC campaigns because web visitors might forget how to spell them correctly (is it Crate and Barrel or Crate and Barell?). But, that’s another post for another day.
Companies Value Accuracy
Interestingly, Ephox is working with a major company who is interested in our EditLive! rich text editor because of its terrific inline spell checking ability.
Sure, EditLive! offers much more benefits for content authors and developers than just spell checking, but this particular client values accuracy so much that they’re willing to invest in enterprise grade software to help them protect their brand. And we intend to help them do just that!
Three Tips to Be a Better Speller
To ease the spell checking process and provide more accurate content, check out these three tips:
- Write in a trusted environment: When you sit down to write, definitely use a platform with a trusted spell checking software to help you fix those pesky spelling errors. For example, with EditLive!, you don’t have to write within a word processor to ensure your content is error-free, and THEN copy and paste your text into your CMS. Or, if you really like manual labor and doing double work, who am I to judge? (smile)
- Use a proofreader: Just relying on spell check alone won’t catch ALL of your errors. What about those words that have two meanings like “too” and “two” or the always favorite: “there,” “their” and “they’re”. Even the best wordsmiths out there make mistakes. I know I do!
- Don’t publish right away: Right before you finish, take a break instead of hitting the ‘publish’ button. I know, I know. You’ve got a deadline to meet. But you never know what else you might see when you come back to your final draft.
Even though your intranet or internet site is web-based, that doesn’t mean spelling isn’t as important as if your piece was printed and bound. Your content, no matter the published platform, represents your brand so there’s no place for errors.
In closing, spell checking errors often give the wrong impression and may very well leave your readers wondering just what other facts or information you (or the writer) might have been missed.
And, who knows, you might actually become a better speller as a result of using a great enterprise-grade spell-checking program like EditLive!.
What’s your favorite misspelled word? Make me laugh by leaving a comment below…