Generating content is not an easy ride. Let’s slow down, sit back and look at the origin of content, because we are moving way too fast and I can see pot holes down the road. In the rear-view mirror are cave paintings from authors far and beyond. Information Superhighway? It is more like a g-force vortex; how about the thrill of 53 exabytes of new information coming to your local networks this year alone?
We don’t need to redesign the wheel, but we do need to wonder about content, where it comes from and how to maintain its quality. So put on your seat belts, hold on and keep the exits clear as Ephox looks in the rear-view mirror at the history of content, from a bird’s-eye view of a crop circle to the smell of molten lead through the cult of authorship and into the age of collaborative content. Let’s remember our roots, celebrate our victories and demand open roads when it comes to content creation and creativity. Because it always helps to know where you’ve been, and where you want to go.